“From the first moment we worked with Jomboy, there was an incredible fan response and we knew we were tapping into something very authentic. And for us, that’s what it’s all about—reaching fans where they are, through the voice of their favorite personalities.
Partnering with creators like Jomboy is a significant part of our larger marketing strategy and a natural fit for SeatGeek as a live entertainment company. We’re authentically reaching and scaling new audiences and future generations to continue growing with a community that craves the excitement of live events.”
—Ian Borthwick, SeatGeek’s Vice President of Influencer Marketing
As the presenting sponsor of Blitzball Battle 3, a premiere series on Jomboy Media’s Warehouse Games channel, Shady Rays was featured front and center in videos that amassed over 123 million views!
“From the top to bottom our experience with Jomboy Media has been stellar. They have diligently worked to provide the best possible partnership with our brand, all while giving their fans engaging and authentic depictions of their experience with Shady Rays. Jomboy Media hit it out of the park.”
—Jordan Light, Shady Rays Growth Marketing Manager
A licensing partnership with EA Sports brought Jomboy Media personalities to life in the latest edition of their Super Mega Baseball 4™ video game. With a swell of social promotion leading up to the game’s debut, we tapped into our millions of followers across platforms to drive buzz for the new Creators Classic League, resulting in record requests for early access and an overwhelmingly positive response from the community.
NASCAR was looking for a way to showcase their races to a new audience of sports fans, and we did just that. Our multi-pronged approach focused on 3 things: Awareness, Fan Experience, and Audience Education. First, we delivered high-quality ad spots that built awareness around key races, encouraging NASCAR newbies to tune in.
Next, we leaned into the fan experience that NASCAR offers by sending our personalities to cover two events on-site and share that experience with our community via social media. Lastly, we dug deep into the intricacies that make NASCAR special through custom video content that educated and engaged new fans.
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